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About Roov Lifestyle

At Roov, we started with a simple question:

Why should the clothes women wear to chase their dreams feel anything less than powerful, comfortable, and authentically theirs?

Across India, young women are stepping into boardrooms, studios, metros, and meeting rooms with ambition in their eyes and courage in their stride. Yet, their wardrobes haven’t kept pace. Western wear in India has long lived at two extremes—premium pieces that cost a fortune, or fast fashion that compromises on quality, fit, and comfort.

We are proudly
Indian.

  • Soft Fabric

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    order.Don’t love it? Send it back, on us.

  • Lightweight

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  • All Day Comfort

    We believe getting dressed should be the
    easiest part of your day.

Roov is our answer.

We set out to build the world’s first fast-fashion brand crafted entirely from 100% natural, breathable fabrics—zero polyester, zero compromise. Fabrics that respect the Indian climate. Fits that honour the Indian body. Styles that adapt from AM to PM, from work to coffee runs to cocktail nights.

Because modern women shouldn’t have to choose between comfort and confidence, affordability and aesthetics, sustainability and style.
They deserve it all.

Designed for the Women Who Are Designing Their Future

Roov is built for the bold—the 18–24-year-old women who are beginning their careers, shaping their identities, and setting their own pace. Women in metro cities who live life on the move, whose days rarely look like their nights, and whose ambitions don’t pause for heat, humidity, or uncomfortable clothes. Our garments are work-leisure essentials: power dressing with the ease of everyday wear. Not outfits, but companions for women who are building careers, creating opportunities, and carving out their place in the world.
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We’re here to redefine what power, comfort, and purpose look like—one natural fabric at a time.

Because fashion shouldn’t weigh you down—literally or figuratively.

Because you deserve fabrics that breathe with you, silhouettes that move with you, and style that empowers you.

Because you shouldn’t have to pick between looking sharp at 9 AM and feeling alive at 9 PM.

Because when young women rise, the world rewrites itself—and the least their clothes can do is keep up.

Roov isn’t here to follow trends.

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Why Roov?